About this Service

Launching a subscription business? Looking to add a new business model to your brand? Need customer intelligence to reduce churn or improve retention?

I help brands turn insights into strategy. Whether you're validating a business idea, analyzing subscriber behavior, or designing a subscription experience, I'll deliver research and recommendations formatted into an actionable report.

Services:

1. Market Validation: for pre-launch and early-stage businesses validating their ideas and building their investor narratives.

2. Intelligence & Strategy: for existing businesses looking to understand customer behavior and improve retention.

3. Subscription Model Design – for brands launching subscription offerings or subscription businesses redesigning their experience.

This will be a 20-hour project resulting in in-depth findings and a formatted deliverable. I'm building out my independent portfolio and offering *one-time projects free of charge* for clients through Listings Project.

Depending on your needs, the final report may include:

- Competitive landscape analysis
- Market trend forecast & opportunity sizing
- Target audience segmentation
- Churn analysis & retention strategy
- Pricing & tier recommendations
- Customer journey mapping
- Tech stack & integration strategy

Send an email to get a link to my client inquiry form. From there, we'll book a 30-minute Discovery Session to discuss your needs.

About this Lister

Hi, I'm Audrey.

I'm a Cleveland-born, New York-molded, Los Angeles-based professional specializing in subscription business models.

A few of my favorite things [as a reasonable consumer]:
- Trial-sized products and free trial runs
- Data privacy
- Food that looks the same in person as it did on socials

A few of my favorite things [as a strategist]:
- Product testing and subscription models
- Data integrity
- Finding the unexpected insight buried in the data

Background and Expertise

I have 11 years experience in customer insights and strategy, with deep expertise in subscription business models, quantitative and qualitative research, and translating data into retention and revenue strategies.

My background spans start-ups (working lean and scrappy) to enterprise (managing global high-budget programs and analyzing performance at scale).