About this Service

I help businesses grow through strategic digital marketing and content that connects with the right audience.

What I Offer:
Paid Advertising - I manage Google and Meta Ads campaigns from strategy to execution, including ad copy, creative direction, and ongoing optimization.

Email Marketing - I build campaigns and automation flows (Klaviyo, Mailchimp) focused on segmentation, personalization, and guiding leads to conversion.

Content Writing - Website copy, landing pages, blog content, and case studies designed for both SEO performance and genuine reader engagement.

Website Optimization - Audits and implementation to improve user experience and increase conversions.

My Background:

10+ years of experience working with luxury brands, e-commerce, B2B companies, and design firms. I've managed six-figure budgets, increased conversions by 27%, reduced acquisition costs by 12%, and scaled brands to thousands of customers.

How I Work:
Every project gets strategic thinking and quality refinement. I use modern tools to work efficiently, but nothing goes out without being tailored to your specific business goals and brand voice.

Industries I Work With:
E-commerce brands, B2B service companies, design/architecture firms, wellness/beauty brands, fashion, and startups.

Portfolio and case studies available upon request - happy to share examples relevant to your industry.

About this Lister

I'm practical about marketing. I believe it should be measurable, strategic, and ultimately pay for itself.

I've worked with major fashion and lifestyle brands, which taught me a lot about brand voice, visual storytelling, and creating marketing that feels aspirational while still driving sales. I enjoy working in creative industries where aesthetics and strategy need to work together.

I like working with people who value clear communication and honest feedback. I'll tell you what I think is working, what isn't, and what we should try next - no corporate jargon or trying to sound impressive.

I work with clients internationally and across different time zones, so I'm pretty flexible about scheduling. I've lived and worked in different countries, which has given me perspective on how marketing needs to adapt for different audiences and cultural contexts.

Background and Expertise

I've been working in digital marketing for several years now, across pretty much every channel - paid ads, email, content, SEO, website optimization.

Some specifics:

I've run my own e-commerce business, so I understand the client side intimately - what it's like to watch ad spend, worry about conversion rates, and need marketing that actually drives sales, not just looks good

I've managed ad campaigns with monthly budgets ranging from a few thousand to $50K+

I've built email marketing systems that consistently get 30%+ open rates and solid conversion numbers

I've helped businesses grow their organic traffic significantly through content strategy

I've worked across different industries - e-commerce, SaaS, professional services, creative agencies, startups

What I've figured out:

Good marketing isn't about chasing the latest trend or tactic. It's about understanding who you're talking to, what they actually need, and testing your way to what works. Then doing more of that.

Running my own business taught me to think like a business owner, not just a marketer. I know what it feels like when marketing isn't working, and I understand the distinction between metrics that appear impressive and those that actually drive revenue.

My approach:
I focus on metrics that truly matter to your business - key indicators such as conversion rates, customer acquisition costs, and ROI. Not just how many people saw something or liked a post.

*** Please ask to view work examples relevant to your specific needs - happy to show case studies and results!