Opportunity Overview:
You'll work directly alongside our Creative Director in our Dumbo Studio, building our direct-to-consumer channel from a strong foundation: a magnetic physical space, deep wholesale relationships with cultural institutions, and a brand that's already earned its place in the world. The Content & Community Manager will be tasked with growing our social following & engagement; building our owned email list; and creating a program of community events & activations — all in service of scaling DTC revenue as a meaningful part of our business.
This isn't a "manage the content calendar" role. We're looking for someone who is native to the world Apply lives in — who understands visual culture from the inside and knows how to bring together a creative community IRL & online.
If you're a creator who's also a builder — someone who makes content naturally; thinks in community; and wants to do it for a brand you're genuinely excited about — this is the role!
Specific Responsibilities:
- Grow the Apply community across owned digital channels (social, email, and whatever's next!) — with attention to the metrics that matter (list / follower growth, repeat engagement, and DTC revenue).
- Partner with our creative team to produce engaging social content (posts, reels, stories, memes, etc.), with a a focus on developing repeatable franchises.
- Write copy for captions, email newsletters, and community updates that feel authentic and human. Act as the "voice" of the brand in DMs, comments, and forums — approachable, playful, informed, and on-brand.
- Understand brand guidelines of licensors & draft campaigns for their/Creative Director approvals.
- Develop campaigns that encourage UGC (user-generated content), referrals, and repeat engagement.
- Track & report on engagement metrics, identifying insights to grow community reach.
- Establish gravitational pull of the Apply Studio as a creative space & brand asset.
- Support planning & execution of pop-ups, in-store activations, or collabs that bring community together.
- Leverage our credibility with artists, studios, museums, and independent retailers to build audience through cross-promotions & activations.
Qualifications:
- 2–4 years of experience in community, brand, or content — but we'll take a shorter runway for the right person with the right instincts.
- A genuine obsession with visual culture, stickers, and self-expression.
- Comfortable in front of the camera. You make content naturally: you've got a point of view & you know how to share it.
- A creator in some sense of the word: you post, you make things, you have a corner of the internet (or IRL) that's yours.
- Track record of building or growing an audience (Digital + IRL) on any platform, in any format; we care more about the instincts & methods used than the channel or the ultimate audience/growth metrics.
- Strong copywriting instincts — you can shift between caption, email, e-comm copy with a strong sense of brand voice.
- Comfortable operating as both strategist & executor; this is a hands-on role at a small, fast-moving team.
- IRL-oriented — excited by studio events, pop-ups, and activations as community-building tools, not just content opportunities.
- Organized enough to manage licensor relationships & campaign approvals without things falling through the cracks.
- Based in or willing to relocate to Brooklyn; this role is in-studio in Dumbo alongside the Creative Director and design team
- Scrappy & commercial — you know how to spend money to make money, but do it as if it were your own
- Low ego, high taste — you take the work seriously without taking yourself too seriously
Compensation & Benefits Overview:
The target salary for this role is $80,000-100,000 base (commensurate with experience) + performance bonus, along with a competitive equity package. Apply provides a range of health benefits to full-time employees, beginning with covering up to 75% of monthly premiums for medical, dental, and vision insurance. We have a 401K plan with an employer match up to 3%. Typically, this amounts to ~$9,000/employee/year in healthcare & retirement contributions.
About Us
Apply is a Brooklyn-based creative studio that makes extraordinary stickers. We’re obsessed with their creative & commercial possibilities, enabling anyone to personalize the things they love & use every day. We’re reimagining this loved global product category with our exceptional creative team, alongside iconic licensing partners – from Andy Warhol to Snoopy.
Our stickers are sold in world-class cultural institutions and independent retailers globally — MoMA, The Strand, REI, Blick, among hundreds of others. On Faire, the leading wholesale marketplace, we hold a 5-star rating across 100+ reviews!
We've spent the last five years building something special: a profitable brand with wholesale credibility, an exceptional creative team, and a product people love. Now we’re shifting focus to our DTC business and engaging with our audience directly. The Content & Community Manager will bring the Apply brand to life through owned & borrowed channels, creating content that drives engagement & community, ultimately supporting a healthy DTC channel to complement our wholesale business.
