About this Service

Do you find marketing yourself feels uncomfortable, misaligned, or even distasteful?

Have you ever felt overwhelmed by the sheer number of digital platforms and communication channels you are "supposed to" post to?

Do you find the idea of branding your soul's work is like putting a painted paper bag on your head and expecting the audience to see you?

Are you an introvert with an amazing product or service that you know needs to get to market? But don't like being a talking head or dancing TikTokker?

If these ring true for you and you feel stuck moving forward, than a consultation can help you:

1. move forward with clarity and courage
2. understand nuances of how to approach your favorite digital channels
3. learn how to get folks to show up to your events and buy your products without lots of technical ad integrations
4. stop second-guessing and begin dancing in the digital sphere
5. choose marketing media that feels good to you to use, not a chore.

Every consultation is designed to support you with value you can take away and build upon.

About this Lister

I am an artist and trained life coach, who for over 25 years has run a digital marketing agency that has supported dozens of creatives, service professionals, non-profits, music festivals, and community events, with hands-on digital marketing, including design, web development, search strategies and online ads.

I love helping owners and creatives approach their media-making in a way that mirrors their innate style, and is easy to initiate and maintain. I also love to help folks use their marketing dollars wisely, not just buy the "latest greatest" advertising service from a huge conglomerate.

I really feel like the best marketing anyone can do, is the one they WILL do. So my work these days, is helping people figure out how to approach the digital landscape and/or evolve their current strategies into custom plans that are exciting, inspiring and self-perpetuating.

If you feel marketing is a chore, than this can help you experience my field in another way.

If you want to simplify, then I can help you determine a great way forward where you retain value, and let go of non-supportive platforms – centralizing your efforts.

If you would like to show up in the marketplace with clarity, authenticity and appeal, I invite you to reach out for a consultation.

I live in Rhode Island and visit New York on occasion. In the 1990s, I my multi-media art was routinely on display in Manhattan galleries, and was also shown/sold in Paris, Germany, and Japan. At that time, I also worked on Bleecker Street slinging beer and smoking cigarettes at a Jazz club.

My path has been an adventure, and I've learned – and tested – a great deal along the way. I'd love for some creative makers to receive a boost from what I have to offer. That just feels good. We all inspire each other, always.

Background and Expertise

I hand-coded my first HTML website in 1997 for a charity event for which I was doing calligraphy. I found answering the phone and repeating my sales pitch for the event not the best use of my time and knew the website would cover much for me.

In 1999, while waitressing (and again frustrated by too much phone), I repeated this pattern, building a website to help answer questions about menus, atmosphere and pricing. After that, the requests for my help just kept coming. I made my customers money and elevated their presence in the community.

I have worked as a digital maker ever since, and in 2009 formally became an agency "EMWEB LLC."

I've never advertised my services, instead being recruited by larger and larger entities to create websites, handle social media content and staff training, and execute digital "choreography" to build excitement so that tickets and products sell out regularly.

It's an art, and a science.

I am self-taught, having worked extensively with the following: WordPress, E-commerce, Shopify, MailChimp, Constant Contact, Meta Ads, and Google Accounts for business.

I utilize Adobe Creative Suite and can teach basic Canva to new digital creators. Mostly I help people understand their stats and the value of their approaches at market so they can maximize what works while trimming what doesn't.

Unlike many in my field, I recognize the power of people over techniques or tools. The most powerful marketing centers around YOU and YOUR staff, and probably requires more in-person, easy-going marketing than many in my field will dare to say.

I know that no AI, no super-platform, website builder, CTA, or social tool, no quick course will necessarily work the way it 'used to' work, even if you execute "perfectly."

The industry is changing so fast, that being present and authentic is more important than ever. This means YOUR best digital media comes from your body, heart, and soul, not a program or platform.

And you don't have to video yourself dancing all over the web to be effective either...

I love helping people ferret through the "how to" marketing messages and craft their own.

Creative people need their media approach to be just as fresh and creative as their message. I've done this over and over with a huge slate of clients, listening, guiding, creating and co-designing.

Now, in order to share the value of what I know more broadly, I'm providing power-packed one-off calls. Additional 3-month coaching containers with key design evaluations are available for hire, but not sold.

One call should be enough to help you wiggle past any blockages and feel empowered to trust yourself.